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EFFECT OF PRODUCT INNOVATION AND MARKETING STRATEGY ON CONSUMER PURCHASE DECISIONS IN INDONESIA'S LIGHTWEIGHT ROOF STEEL INDUSTRY

##article.authors##

  • HADION WIJOYO STMIK DHARMAPALA RIAU

Abstract

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EFFECT OF PRODUCT INNOVATION AND MARKETING STRATEGY ON CONSUMER PURCHASE DECISIONS IN INDONESIA'S LIGHTWEIGHT ROOF STEEL INDUSTRY

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Posted

2020-12-12